EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

02.28.25

Paramount+ got “Yellowjackets” fans buzzing about the new season with screening experiences in New York, Dallas, Denver and Chicago. The show’s rabid fanbase got to see season three’s first two episodes and were also treated to a ’90s-era Video Store pop-up, swag and a series-themed menu (“minus the cannibalism”). IYKYK…

📷 Photo of the Week

For the debut of its new 49-piece adaptive clothing range, Primark planned a fully accessible launch event anchored in delivering the most seamless, inclusive experience possible—from apparel displays to bendable straws… Read more.

🗨️ Insight of the Week

“We can certainly run these events on our own, but we found through the pilot we did with the L.A. Clippers that when you partner with a professional sports team or a league, it can be much more impactful and brings a unique element of excitement for both students and teachers.”
–Dave Zasada, VP-Education and Corporate Responsibility, Intuit

Accessibility
Lessons in Inclusion from Primark’s Fully Accessible Launch Event
Representation matters, and the smallest of gestures can make an attendee with disabilities feel seen. Fashion retailer Primark shares best practices learned from the launch… Read more.

Sports Partnerships
Intuit Gets Students Excited About Finances with an NFL Forum Series
As part of its push to get personal finance education in schools, Intuit is partnering with NFL teams on forums. The first connected 400 students with the New Orleans Saints… Read more.

Ideas
Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience
The world could use a collective deep breath right now, and brands are responding with Zen-inspired experiences to put consumers at ease. A look at eight “sanctuaries”… Read more.

Spotlight
Meet the First 2025 B-to-B Dream Team All-Star: Valerie Strehle of Workiva
Each month, we’re chatting with one of our 11 all-stars about all things b-to-b. Workiva’s Valerie Strehle talks investing in large-scale events and building executive experiences… Read more.

Partner Content

Gladiator Productions - a new kind of event production company
As Gladiators, we don’t quit until every goal for our clients is achieved. From design & strategy to build & fabrication to event management & logistics, we will cover every base of your event from start to finish and back again... Read more.

B-to-B Strategies
Nine Ways to Make First-time Conference Attendees Feel at Home
Providing a comfortable and valuable experience for first-time attendees requires a measured approach. Event executives discuss tips for rolling out the welcome wagon… Read more.

💡 ICYMI Last Week

📌 EM Updates

The EMS education lineup keeps getting better with new not-to-be-missed sessions. The Experiential Marketing Summit is the ultimate three-day master’s program for corporate event and trade show marketers. Our schedule of over 50 sessions covers everything you need to do your job better and impact the bottom line. Looking for enhanced professional development? Our partnership with IAEE allows you to earn CEM credits on almost every session. Don’t miss your chance to register now at the advance rate. Prices increase on March 10. Lock in your savings today.

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]

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