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Experiential

08.31.17

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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An Access Intelligence Publication

HP at Panorama 2017: A 'World of Light and Color'
HP's experiential principles of "creating," "reinventing" and "sharing" once again came to life at the Panorama Music Festival thanks to hands-on exhibitions, multisensory demos and interactive art installations. The activation offered two cutting-edge experiences—The Lab and the HP Lounge—where attendees could try everything from creating a human circuit to participating in a kinetic art photo experience. See the strategy behind HP's killer interactives and fresh measurement tactics.MORE

It's a Bird. It's a Plane. It's... Cisco Live Cisco turned unsung IT heroes into caped crusaders at Cisco Live 2017—the brand's most 'attendee-aware' conference to date. MORE

Total Eclipse: Brands Shoot the Moon The first total solar eclipse visible to the U.S. in 38 years had brands of every variety reaching for the stars with a host of cosmic activations.MORE

Why AOL and Yahoo are Under Oath Digital media veterans AOL and Yahoo marked the merging of their brands into a single entity dubbed Oath with a global event campaign. MORE

Honda Adds Local Flavor to Civic Tour The annual concert series, now in its 16th year, is getting an upgrade with local food trucks, social media influencers and backstage access.MORE