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08.30.18

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An Access Intelligence Publication

Immersive Tech Zones Fuel SAP's New Narrative
SAP's annual SAPPHIRE NOW conference got a refresh this year thanks to the software company's new narrative: 'The Best Run Businesses Make the World Run Better.' Driven by customer success stories, the experience featured eight tech-powered showcases that provided hands-on examples of SAP business solutions being used across myriad industries. See how the brand made an 'incredible impact.' MORE

Nesquik Lovers Find Their Inner Child Fans of all ages embarked on an Instagrammable adventure with the nostalgic chocolate milk brand at the weeklong Nesquik Milk Stop pop-up.MORE

Inside a High-Class NYC Guerrilla Stunt Sixt Rent-a-Car's takeover of Sixth Ave. featured a fleet of Cadillacs driven around iconic New York City locations by stylish brand ambassadors.MORE

3,000 Data Scientists 'Alter.Everything' Alteryx's unconventional convention threw attendees for a loop with Easter eggs, artist impersonations, on-stage stunts and freestyle 'rap ups.' MORE

VidCon 2018: Gen Z Goes to the Movies Fullscreen's annual Movie Night series engaged hard-to-reach Gen Z with movie screenings, influencer discussions, photo ops and swag.MORE