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| 08.20.20 |
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With summer waning and the colder months looming, all industry eyes are focused on health and hygiene protocols at events. What is the new playbook? How will new costs impact logistics budgets? And where does local government come in?
If you've got any burning thoughts on the topic, lay 'em on us here.
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Sponsorship Activation: AT&T Delivers 'Blue Carpet' Service
Think all drive-in experiences are static? Think again. As a core sponsor of the Tribeca Drive-In event series this summer, AT&T found innovative ways to engage consumers in the new reality. Here, we sit down with the brand's avp of sponsorship and experiential for insights… Read more. |
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How Jägermeister Mastered the 'Art' of Virtual Sponsorship
COVID-19 has wreaked havoc on the creative community, and when art gallery Compound developed a virtual event to spotlight Black and Latinx photographers covering Black Lives Matter protests, Jägermeister was quick to align its brand with the cause-based campaign… Read more. |
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Experience Design and Technology Awards
The editors of Event Marketer present the 2020 Experience Design & Technology Awards, the world’s only recognition program honoring the best use of design, social media, A/V, and event technology to enhance live experiences. Enter today for your shot at industry-wide recognition.
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Pivoting a Mega-Conference? Atlassian Has Some Pointers
With just 28 business days to execute a turnaround, Atlassian pivoted its annual mega-summit to virtual. From tackling speaker communications and prep to reimagining content with a post-COVID world in mind, here's how the brand "reinvented" itself to adapt to new norms… Read more. |
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Culinary Events: Have Your Cake and EEEEEATSCON, Too
Some events are relatively easy to pivot into digital, but with a sensory experience like the All You Can EEEEEATSCON food festival, things get a little trickier. Here's how The Infatuation leveraged custom meal kits and four "Great Debates" to bring the culinary experience online… Read more. |
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ICYMI: Ford Switches Gears for a Virtual Automotive Reveal
The Ford F-Series is big business, so when the automaker had to rethink the reveal of the all-new F-150, the pivot had to pack a punch. Ford delivered with a "taped for live" launch that was broadcast to media and consumers. Three lessons learned from the experience… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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