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08.16.18

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Kait Shea

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An Access Intelligence Publication

FIFA World Cup: Visa Charges Up Soccer Fanatics
From killer hospitality lounges to contactless payment terminals to exclusive in-stadium experiences, Visa took the World Cup by storm. Serving as the event's official payment services provider, the brand showed soccer enthusiasts how its technology can enhance the fan experience. And with pass-through rights available to Visa's clients and partners, everyone scored at the renowned quadrennial event. MORE

Propel Festival: Survival of the Fittest Born from pop-up events, the Propel Co:Labs Fitness Festival is now a nationwide program featuring pro trainers and 40-plus workouts. MORE

Blue Apron's Secret Sauce? Live Events. To help drive connections between its test kitchen chefs and expanding consumer base, the brand cooked up an 'Unboxed' event series. MORE

Panorama Sponsors Weather the Storm Festival partners overcame weather troubles and artist cancellations to deliver gaming, glitter, GIFs and beyond to music-loving millennials.MORE

Chevy Stages a New CMA Fest Strategy The automaker returned as a festival sponsor with a fresh approach, including content experiences, value-adding services and one big surprise. MORE