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07.18.19

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An Access Intelligence Publication

Virgin Atlantic's Culture-Rich Launch Takes Wing 
Manchester, England and Los Angeles are two very different cities, so to celebrate its new route between the two, Virgin Atlantic hosted an influencer launch event that highlighted the best of both destinations. Art, food, craft cocktails and music popular in each city were on hand, as well as a rare appearance by Virgin Group founder Sir Richard Branson. Here's how the brand's culturally-rich experiences reached liftoff. MORE
 
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Miller Lite 'Channels' an Esports Strategy 
The brand introduced E3 attendees to its 'Cantroller,' a beer can that doubles as a 10-button video game controller. And yes, it contains actual beer. MORE
Art Experiences Paint a Thousand Words 
From biometric installations to outdoor wall murals, brands are designing events that don't consider art an add-on, but rather the experience itself. MORE
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How Flowers Made Gin 'Approachable' 
Hendrick's Gin introduced consumers to its Midsummer Solstice varietal with a whimsical, floral-themed sampling experience in Manhattan. MORE
Unpacking Samsung's Production Plan 
The biannual Samsung Unpacked launch event this year included a robust production strategy that catered to live and virtual audiences alike. MORE
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