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06.07.18

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Kait Shea

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An Access Intelligence Publication

MillerCoors' Indoor Streetscape Wows Distributors
To immerse the 3,000 attendees at its Distributor National Convention reception in all 22 of its brands, the brewer recreated an indoor version of Austin's famed Rainey St., complete with activations, custom booths and entertainment. From a '90s-themed Zima experience to Coors Light's mountain climbing booth motif, attendees could drink in all things MillerCoors while networking with their fellow distributors. MORE

High-Fashion Brands Get Trolled by Trolli The candy brand teamed up with the 'Deadpool' franchise to parody a designer photo shoot that broke the rules of conventional marketing. MORE

The Next Generation of NewFront Events Swapping stuffy presentations for a festivalized experience, Oath offered its NewFront attendees popcorn, parkour and city street vibes. MORE

Influencers by Day, Consumers by Night H2O+ Beauty's luxurious Stagecoach debut featured a multi-pronged activation strategy that engaged both tastemakers and consumers.MORE

Culture and Cocktails at the Rum Room Bacardi celebrated the launch of its new portfolio of rums with a star-studded Rum Room event that tapped into the spirit's Caribbean heritage. MORE