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06.06.19

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Kait Shea

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An Access Intelligence Publication

Plant-based JUST Egg Hatches a Sampling Tour 
The plant-based food category is cookin' right now and JUST turned up the heat on the trend with a four-city sampling tour aimed at millennial moms. From sampling vehicles to lounges to educational activations, the brand took over each of the markets with sleek touchpoints and an eco-conscious message. See how the tour ended (sunny side) up. MORE
 

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Bacardi: 'Experiences are the New Cash' 
A NEON Brunch event celebrating the launch of Bacardi Lime had influencers eating, drinking and sharing throughout the chic rooftop soiree. MORE

All Eyes on the Amateur Esports Prize 
A few years ago, if you mentioned esports, it was presumed to be at the pro level. Now, amateur leagues present big business opportunities.MORE
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Tis the Season for Multicultural Sampling 
How Tequila Cazadores is leveraging the Mexican calendar to inform its sampling schedule and deliver authentic touchpoints with a modern twist. MORE

Charitable Lotto Event Hits the Jackpot 
The Minnesota State Lottery showed residents how lotto funds benefit the community with a launch event featuring zoo animals and influencers. MORE
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