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06.21.18

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Kait Shea

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An Access Intelligence Publication

Sponsorship: Honda Tunes up its Festival Strategy
Music festival season is in full swing and Honda hit the road this year with a sponsorship strategy aimed at engaging and educating young consumers. Case in point: The brand shook up its Governors Ball activation for the first time in six years, offering festivalgoers an elevated viewing deck, a dj and the chance to interact with three of its vehicles. Why Honda's 'quality over quantity' approach is striking a chord.MORE

Marriott's Insta-Worthy Internal Event Channeling Refinery29's '29Rooms' experience, Marriott curated 25 vignettes designed to illustrate the unique value of its individual brands. MORE

Stunts: JetBlue Takes Pies to the Skies Partnering with Spike Lee, the airliner promoted its transcontinental flights from New York City to Los Angeles with cross-country pizza deliveries. MORE

NewFront Brings the Twitterverse to Life Twitter created a physical manifestation of its platform to demonstrate to media buyers how its programming helps drive social change.MORE

adidas Resurrects the Venice Pavilion adidas built a replica of the legendary site to highlight the connection between skateboarding culture and street art at Beyond the Streets.MORE