Sponsorships Take Center Stage at Coachella 2019 
Fashionistas and influencers have always dominated Coachella, but thanks to experiential marketing, sponsors are en vogue now, too. Brand activations have become a staple of the renowned festival, with everyone from HP to Instagram vying for the attention of the event's influential audience. This year's sponsors upped the ante, delivering more creative touchpoints and moments of surprise and delight—and earning brand loyalty along the way. Here's how it all unfolded in the desert. MORE