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Experiential

02.15.18

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Kait Shea

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An Access Intelligence Publication

StubHub's Super Bowl Fan Fest is Just the Ticket
Super Bowl marks StubHub's largest event of the year, and the brand went all in for its customers with a multi-level fan playground. The experience, dubbed StubHub Live: Field House, involved a complete takeover of the Minnesota Twins' ballpark, where 8,000 consumers were treated to exclusive stadium access, player meet-and-greets, a locker room experience and photo ops. Inside the fan paradise. MORE

Google Assistant is at Your Command Armed with giant gumball machines, 'Hey Google' calls to action and interactive demos, the brand brought its smart home product to life. MORE

Schwan's Lands a Home Field Advantage The Minneapolis-based food delivery service engaged Super Bowl LII fans with a 40-foot truck tower, tailgate trivia and surprise sampling. MORE

Influencers Encounter an A/V Adventure A pre-Grammys event hosted by travel guide platform The Points Guy drew top tastemakers with an audio-visual journey to four countries. MORE

Amazon's Smart Home Tour de Force In partnership with Intel, the brand parked its Smart Life Road Show Airstream trailer at CES, and dozens of industry events across the country.MORE