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Experiential

12.05.19

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

MARKETING RESOURCE DIRECTORY

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Kait Shea

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An Access Intelligence Publication

Netflix Turns a Full City Block into '70s Manhattan
It takes a village to pull off a successful brand activation, and in the case of Netflix, that village was Manhattan's Little Italy. In an elaborate stunt to promote "The Irishman," a film now streaming on the service about the disappearance of union boss Jimmy Hoffa, Netflix took over a full block and enlisted 11 local businesses to give away free food and services. The key to the freebies? The secret password: "Jimmy sent me." MORE

How College Students 'Filled it Forward' To engage future car-buyers and showcase its line of alternative fuel vehicles, Hyundai activated a sustainability challenge at three campuses. MORE

Return of the Interactive Swag Machine A resurgence of vending machine activations is helping brands educate and engage consumers one-on-one—and elevate their swag game. MORE

Is Your Team Ready to Tackle the CCPA? The groundbreaking California Consumer Privacy Act will take effect in 2020. We tapped a top data expert to break down the regulations. MORE

Lincoln Learns Consumers' 'Need States' At a luxurious brand destination dubbed Summer House, Lincoln engaged drivers through wellness experiences and low-key interactions.MORE