 |
| 12.03.20 |
|
Here's some experiential holiday cheer for you: To promote its new SUV, Kia is embarking on a cross-country journey from California to NYC's Times Square—just in time to deliver the "2021" numerals for the New Year's Eve ball drop. Let the countdown begin.
|
|
|
|
|
|
|
 |
Chase and Southwest Redefine the Meaning of 'Staycation'
The pandemic has forced the cancellation of many milestones, including weddings and honeymoons. So Chase and Southwest Airlines teamed up to deliver pop-up honeymoon experiences directly to essential worker couples—each one inspired by the pair's unique love story… Read more. |
|
| |
 |
Planning Ahead for 2021? You'll Want to Steal These Ideas
The year is finally coming to an end (phew) so we rounded up creative campaign concepts to fuel your 2021 event planning. Whether it's Wholly Guacamole's COVID-safe sampling pop-up with a twist, or Oreo's new doomsday vault, there's no shortage of killer ideas here... Read more. |
|
 |
Ladies, this one’s for you…
Women in Events Week is returning virtually Dec 7-10. Join us for a week-long experience designed to connect, acknowledge and inspire women in event marketing. Register now! |
|
|
 |
Honda's Got Game: How the Brand Hosted a Twitch Launch
First-time car buyers spend a lot of time gaming on Twitch so when Honda set out to launch its next-generation Civic, the platform was the perfect place to make it happen. Phil Hruska, manager of media strategy for American Honda, takes us inside the unique strategy… Read more. |
 |
There's No Place Like Home for Pop-up Events Amid COVID
Asking consumers to travel to an event or experience is a tall order in the current climate, prompting many companies to leverage the “reverse” activation trend wherein a brand delivers a pop-up experience directly to a consumer’s doorestep to enjoy in a safe environment… Read more. |
 |
Foodies Raise a Fork to Resy's Tasty Drive-Thru Activation
Plenty of consumers miss dining out, so to bring the experience to them safely, Resy developed an exclusive 10-course drive-thru tasting experience featuring never-before-seen dishes from 10 of L.A.'s hottest chefs and restaurants. Inside the successful event strategy… Read more. |
|
|
|
|
|
|
|
| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
| Subscribe to Event Marketer | Marketing Resource Directory
    
|
