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Experiential

12.21.17

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Kait Shea

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An Access Intelligence Publication

New Yorkers Get a 'Taste of Home' for the Holidays
Culinary publication Taste of Home returned to Manhattan for a fourth year with its life-sized Gingerbread House installation, which this year features interactive windows that invite consumers to follow a Gingerbread Man in a 4D syncrhonized video experience. Also new are 'social stops,' where visitors waiting in line can engage with the brand on Snapchat, Instagram and Facebook Live. How a high-tech approach added some spice to the holiday installation—and the brand. MORE

An ATM With a Surprise and Delight Twist Citi reimagined the Golden Ticket with a 'JOYTM' that dispensed vouchers exchanged for 'moments of joy,' like airline miles and subway cards. MORE

Drawing the Line on Attendee Pain Points Time spent waiting in line for a live experience can be particularly grueling. We offere three strategies for turning that agony into engagement.MORE

Amazon's Drive-in Tour is a 'Grand' Slam To promote the second season of 'The Grand Tour,' Amazon Prime Video hit the road with double features and an exclusive museum event.MORE

Can Your Setting Affect Your Cocktail? Luxury hotel The Berkeley's multisensory Out Of The Blue experience aims to enhance the perception of flavor through sight, sound and scent.MORE