How Chobani Is Stirring Up The Yogurt Wars
Chobani thinks your breakfast is sad. No really. This top-selling Greek yogurt brand in the U.S. has launched #stopsadbreakfast, a campaign to drive trial of its new Chobani Greek Yogurt Oats. The effort involves sampling and strategic product drops. Read on for results and more from Peter McGuinness, chief marketing and brand officer.  MORE