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11.07.19

B-TO-B EVENTS
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EVENT TECHNOLOGY
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MARKETING RESOURCE DIRECTORY
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Kait Shea

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An Access Intelligence Publication

Winning Over Families with Seasonal Sampling 
Consumers in Southern California don't typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in an orchard. So, Bare Snacks, which makes baked apple crisps, among other healthy snacks, stepped in to create a sampling environment worthy of the family photo album.MORE

 

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New Study: What Gen Z Really Wants 
The 15 key personality traits Gen Z consumers share (they prefer to shop in-person!), and what they mean for event marketers.MORE

A Viral Marketing Ploy That Delivered    
How Visible, a new phone service provider under Verizon, wound up providing free massages to consumers thanks to a billboard typo. MORE
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Inside Hershey's First Year in Esports  
Hershey's, one of the world's most well-known brands and non-endemic players in esports, breaks down its first year in the space. MORE

Trick or Treat: Brands on Halloween 
Our roundup of the brands that came to play on Halloween, from traveling altars to augmented reality spirits to horror-movie camping. MORE
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