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Perrier Bottles A Street Art Connection Strategy
The 150-year-old Perrier brand threw a launch party for its new limited-edition street art collection of bottles and cans at a warehouse in Brooklyn, NY, on Sept. 25. Among the...sparkling...experiences: a showcase of original designs, an interactive graffiti wall and a photo activation with models dressed in vibrant designs. Here, Priya Shenoy, marketing manager at Perrier Group, talks art connections. MORE
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 Behind The Wheel at Driving School
How the power of learning to drive—really drive—can transform a car fan into a brand fanatic. EM checks out the AMG Driving Academy. MORE |
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