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10.24.19

B-TO-C EVENTS

EVENT TECHNOLOGY

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MARKETING RESOURCE DIRECTORY

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Kait Shea

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An Access Intelligence Publication

Oh, the Horror: Superfans Go Camping with FX
In its first-ever overnight activation, FX recreated the summer camp setting of "American Horror Story:1984," the series' ninth season and homage to '80s slasher-horror films. The brand invited horror genre influencers and superfans to stay overnight on a 110-acre property, where they slipped into branded camp gear, engaged with camp counselors in character, and navigated "surprise-and-fright" experiences throughout the night. Naturally, it ended with a cliffhanger. MORE

Can You Feel the Love Tonight? Amazon Prime Video created a touchpoint-rich pop-up museum inspired by MoMA in New York for the new anthology series "Modern Love." MORE

adidas Talks Evolving Sponsorships We dig into the Beyond the Streets graffiti exhibition program with adidas, and how the brand elevated its sponsorship from year one. MORE

Marketing Tips for Esports First-Timers Insights and soundbites from leading voices in the esports space, compiled from more than 80 sessions at Esports Business Summit. MORE

Five Types Refreshing the Role of BA Our roundup of events leveraging a distinctive brand ambassador experience to inspire and refresh event staffing strategies. MORE