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07.03.14

B-TO-B EVENTS

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EVENT TECHNOLOGY

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An Access Intelligence Publication

Inside Miller Lite's 'Tap The Future' Pitch Event MillerCoors is celebrating the Miller Lite brand as the first-ever light beer by inviting entrepreneurial teams from all over the country to pitch their businesses to experts for the Miller Lite Tap The Future competition. We take you inside "phase two" of the competition at a pitch event at Dave & Buster's on June 12 in Philadelphia. MORE

Maille Promotes The Art Of Mustard The 265-year-old French brand is taking a full mustard bar, complete with taps, on tour to get consumers buzzing about its portfolio. MORE

Study: Millennials Connect To Causes New report says millennials want to work for companies that "do good." How marketers can leverage these findings to make brand fans. MORE

Greyhound Tour Goes Back In Time For its 100th anniversary, the brand is doing what it does best—hitting the road, with a museum bus tour and a fleet of vintage coaches. MORE

Drones, Trunks And Toll Gates American Express and Uber celebrated their new partnership with a stylish three-level garage party for influencers and card members. MORE