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Experiential

06.19.14

B-TO-B EVENTS

B-T0-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

Editor
Rachel Kirkpatrick

Advertising inquiries
Jeff Fortmann
Chip Berry

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Norwalk, CT 06855

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Fax: 203•854•6735

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An Access Intelligence Publication

Inside Good Housekeeping's Spring Showcase Cool tech? Check. A quick makeover? Check. Food? And check. Good Housekeeping and a group of advertising partners offered just the right hour-long escape for thousands of consumers passing through New York City's Grand Central Terminal with its second Spring Fling. MORE

Tic Tacs Shakes it With Millennials Why the month-long Tic Tac mints My Pack Tour bypassed larger festivals like South by Southwest in favor of smaller events. MORE

Are Meeting Planners Sold on Mobile? The results from a recently published global research study on trends in mobile app adoption in events indicate: they're not. MORE

From Garden Shears to Craft Scissors How Fiskars' 50-stop Discover the Difference Tour put its tools in the hands of 50,000 consumers at retailers across 19 cities. MORE

GALLERY: The Country Living Fair Inside the magazine's Upstate New York event, one of three it is hosting this year—the vendors, the demos and the sponsor experiences. MORE