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Your Weekly Feed
of All Things
Experiential

05.21.15

B-TO-B EVENTS

B-T0-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

Editor
Rachel Kirkpatrick

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Jeff Fortmann
Chip Berry

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Citi Goes Green And VIP For Earth Day In D.C. Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP experience at the inaugural Global Citizen 2015 Earth Day festival, held on the National Mall in Washington, D.C. Think grass design elements, earthy beverages like pomegranate lemonade and pledges to help extreme povery and climate change. MORE

Event Industry Feels The Squeeze A strong economy and an increase in corporate meetings and conferences have event marketers scrambling to lock in dates and venues. MORE

Flash Sampling Extends The Party Dos Equis kicked off its most critical selling period (Cinco de Mayo) with on-premise activations surrounding Dos de Mayo. MORE

Testing Disney World's MagicBands What marketers can learn from the masters of experiential—Disney's $4 billion RFID investment tied to the "Happiest Place on Earth." MORE

Tips: Work With New Media Bloggers The blogosphere has grown up. But all this growth has led to confusion over what bloggers want from relationships with brands. MORE

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