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02.19.15

B-TO-B EVENTS

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EVENT TECHNOLOGY

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Rachel Kirkpatrick

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An Access Intelligence Publication

Chobani Creates A Yogurt Blitz At Sundance
In addition to checking out flicks, the hip and influential audience members at the Sundance Film Festival in Park City, Utah, enjoyed a spread of foods created by executive chef Tim Reardon, including kale dip, butternut squash soup and popcorn dusted with a Mediterranean herb blend. The not-so-big secret—it was all made with Chobani as part of the brand's strategy to demonstrate a "fresh take" on yogurt. MORE

Killer Stage Designs At The Grammys Our picks for the five most steal-worthy production elements on display during artist performances on music's biggest night. MORE

EventTech 411: The Scoop On BLE What is Bluetooth Low Energy? How does it work? And how does it compare to RFID? Your two-minute tutorial begins now. MORE

High-Tech Highlights From Detroit Cars at the North American International Auto Show have become more high-tech. So have the exhibits. See three tools in action. MORE

Food, Fitness And Fantasy Events We're back with three more hot sponsorship opportunities worth checking out that run the gamut of consumer passion points. MORE