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The 2014 Ex Awards
Calling the year’s best campaigns The world’s largest recognition program for event marketing is now accepting entries in the 12th annual Ex Awards, honoring excellence in outstanding event and experiential programs. For all the details, check out ex-awards.com. MORE
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Sneak Peek: Verizon's Reimagined Retail Experience
Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We'll take you inside the brand's reimagined store design strategy in our February/March issue. For… MORE
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Ideas and Insights from 'Contagious'
“Broken” by Jake Bugg played as I entered The TimesCenter auditorium early on Dec. 11 for the Most Contagious conference, an annual one-day event focused on creativity and innovation. The haunting melody was part of a musical mix that helped… MORE
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Pinnacle Cinnabon Vodka Spices Up Brunch—and Social Media
More than 400 influencers, including consumers, distributors, trade and media, attended a 24-hour brunch bash at Lightbox in New York City to celebrate Pinnacle Vodka’s new Cinnabon-flavored vodka. But perhaps even more impressive than the cocktails from Pinnacle, which also… MORE
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