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Your Weekly Feed
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Editor |
Expert Perspectives: Mixing it up for the FOMO Generation They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that… MORE |
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 Sneak Peek: Verizon's Reimagined Retail Experience Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We'll take you inside the brand's reimagined store design strategy in our February/March issue. For… MORE |
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| The 2014 Ex Awards Calling the year’s best campaigns The world’s largest recognition program for event marketing is now accepting entries in the 12th annual Ex Awards, honoring excellence in outstanding event and experiential programs. For all the details, check out ex-awards.com. MORE |
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 Brands Laser-Target Audiences with Ticket-Based Strategies When it pays to make them pay To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket,… MORE |
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 Subaru Revamps its Mountainside Winter Program Subaru for nearly two decades has supported outdoor adventure culture, aligning itself with the winter sports category and meeting consumers on the mountain with hospitality-driven outreach. This year, Subaru is amplifying the experiential side, and giving this longstanding program a… MORE |
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