| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| Teremana Tequila broke the Guinness World Record for the world’s longest foosball table at 525 feet long, gathering more than 500 fans together for a larger-than-life match at Brooklyn Navy Yard in New York City… Read more. |
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“We believe the most valuable insight isn’t whether someone enjoyed the event; it’s discovering something that can influence what we build or do next.”
–Dylan Jones, Founder, LYX Hydration |
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Experience Design Awards Now Open: The Experience Design Awards recognize outstanding event design, innovative experiential builds and environmental creativity across a variety of consumer activations, b2b events and trade show exhibits. Brand-side judges will name the winner for each category, as well as honorable mentions. Enter now.
2026 It List Agency Showcase: The elite agencies that make up the 2026 It List are the ones delivering business outcomes by taking risks, bucking norms, setting industry trends and consistently demonstrating the power of human interaction in the digital age. Discover expert Q&As, in-depth profiles, case studies and thought leadership from the agencies defining what it means to have “it.” View our partner content. |
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