Event Marketer Sizzle: Event Trends, Interviews, and In-the-Field Coverage
07.10.26
Flavortown for dogs? It’s happening. Guy Fieri collaborated with BARK to launch a line of dog toys, treats and a wearable, and to celebrate, a New York City storefront was transformed into a mock Flavortown for Dogs restaurant, with a window at pet height to allow canines to peek into the “Dogs Eat First” dining room with dog bowls on tables and fluffy beds in booths. Dog-friendly events are trending, and we’re lapping it up.
📷 Photo of the Week
 
 
Ahead of the release of “Spider-Man: Brand New Day” later this month, Little Caesars and Sony Pictures teamed up on a one-day activation that let fans explore a replica of Peter Parker’s apartment and snap photos as the hero… Read more.
🗨️ Insight of the Week
 
“One of the biggest takeaways was the strong appetite for experiences that combine thought leadership with immersive brand storytelling.”
–Michael Lee, EVP, Executive Creative Director, Oatly
So Matcha to Celebrate
Oatly Goes B2B with AFTERTASTE, a Beverage Trend-Inspired Event
With the goal of creating “the Davos of beverage,” Oatly’s recent industry summit immersed attendees in activations and sampling that brought to life its seasonal Look Book… Read more.
Game On
10 Activations Bringing World Cup Fandom to Life Beyond Stadiums
U.S. World Cup-related experiences are up 403 percent compared to 2022. From 7-Eleven’s Slurpee pop-ups to Target’s Summer Goals Tour, we recap the latest events… Read more.
Watch & Listen
Ecolab’s Leah Stark Talks Bold Thinking in The Studio at EMS 2026
In this new Studio Sessions episode, Leah Stark, director-experiential marketing at Ecolab, sits down with EM’s Rachel Boucher to discuss the biggest event risks that paid off… Read more.
Croisette Connections
Netflix, Uber, PayPal and More Make a Splash at Cannes Lions
Netflix returned with an invite-only Fan Club space that included a restaurant, a convenience store and a Fan Mail post office. Tour 14 activations from the French Riviera… Read more.
Partner Content
Enhance Your Brand Credibility with Live Experiences
Nostalgia Continues to Trend in Experiential
In this guide, Exhibitus breaks down how forward-thinking brands are winning in the Trust Economy. Learn what it takes to build authentic, real-world connections that no algorithm can replicate.
> Download the report
Trend of the Week
The ‘Strong, Not Skinny’ Shift Spurs Brands to Lean into Fitness Events
Between a thriving women’s pro sports scene and the proliferation of wellness-themed third spaces, women's fitness activations are having a moment… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Top Women Leadership Forum: Designed as a one-day intensive for professional women in media, marketing and tech, the Top Women Leadership Forum will deliver practical insights and real conversations on leadership, mentorship, allyship and career advancement. Join the event on Nov. 4 at The Lighthouse at Chelsea Piers in New York City. Learn more and register.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to:
Juanita Chavarro Arias | jchavarro@accessintel.com

For ad and lead-gen opportunities:
Susanna Lione | slione@accessintel.com
Jon McLoughlin | jmcloughlin@accessintel.com
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