| The summer just got hotter with the release of the 2025 It List, recognizing the top 100 event agencies, and the 2025 Fab 50, recognizing the top exhibit and event fabricators. Meet the best agencies and builders serving the experiential marketing industry. For more exciting news, scroll down to learn about our upcoming Experiential Marketing Month. |
|
|
|
| Actor Mario Cantone surprised “And Just Like That…” fans at the Hot Fellas Bakery pop-up, inspired by a season-three storyline, to serve pastries, chat and take selfies, alongside the show’s actual Hot Fellas… Read more. |
|
|
|
“We always try to extend our experiences beyond just a physical footprint where we can because it’s not fair to the ‘And Just Like That…’ fans who would have come to visit this but couldn’t; though, we did get people coming from all over the world to the activation.”
–Dana Flax, VP-Originals Marketing, HBO and Max |
|
|
| October is Experiential Marketing Month! Get ready for 31 days of live and digital experiences designed to help optimize your events. The schedule includes full-day “Trendwatch” seminars in four cities; casual meetups in eight cities; and 12 digital learning modules, panels and conversations streamed online at eventmarketer.com and on LinkedIn. Registration and the full schedule will be released in mid-July. Learn more. |
|
|
|
