EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
01.17.25
On Tuesday, Apple TV+ shocked commuters at Grand Central Terminal in New York City by popping up a glass box containing a Lumon Industries set from “Severance.” The show’s cast stepped inside the office to work at cubicles and interact with one another in character over a three-hour period. Talk about thinking inside the box.
📷 Photo of the Week
 
 
A group of figures donning hooded cloaks and clutching lanterns were spotted lurking about New York City landmarks in a stunt orchestrated by Peacock to mark the return of “The Traitors.” It all led to an exclusive viewing party at “Club Cumming” presented by the reality show’s host, Alan Cumming... Read more.
🗨️ Insight of the Week
 
“We’ve been trying to balance sustainability with quality. We may have to sacrifice a little on quality here and there, and patch here and there, because we are trying to reduce the amount of raw material that we use, and to use as many modular, premade features as we can, but we’re willing to make some of those sacrifices.”
–Benjamin Arditti, Senior Director, Global Head of Brand, HERE Technologies
Trade Shows
Claw Machines, Canopies and Coves: Five Exhibit Design Trends from NRF
In-booth coffee bars and champagne happy hours are pretty standard at the National Retail Federation’s “Big Show.” We take you inside standout trends from the floor… Read more.
Social Media
As a Ban Looms, A Look at Five Brands That Found Success on TikTok
TikTok is set to go dark in the U.S. on Sunday, as the Supreme Court today upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right… Read more.
Expert Q&A
How One Event Speaker is on a Mission to Support Sober Lifestyles
Event networking often revolves around the bar, which isn’t always a comfortable experience for everyone. Laura Nelson created Sober Life Rocks to connect non-drinkers… Read more.
Trends
Dating Apps Host IRL Parties and Picnics to Combat the Loneliness Epidemic
Singles are reviving their dating profiles, but meeting people through a screen can be isolating. Dating apps are getting creative with in-person events to spark connections… Read more.
Sustainability
HERE Technologies Takes a Green Step Forward at CES 2025
For nearly a decade at CES, HERE has aimed to showcase how its platform drives efficiencies. This year, it arrived with a booth designed with a lower carbon footprint in mind… Read more.
Ideas
Miami Art Week: 10 Whimsical Experiential Ideas Worth Stealing
New faces and fresh experiential tactics popped up at the international art fairs that come to life annually in Miami. Our top picks include ice baths, snow globes and AR murals… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
The 2025 Experiential Marketing Summit program is here, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for corporate event and trade show marketers. Plus, don’t miss your chance to explore our Hall of Ideas for the industry’s latest event tools and innovations. Don’t miss your chance to register now at the best rates of the year. Prices increase on Feb. 9. Lock in your early-bird savings today.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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