| “New Year, New You” messages are everywhere. RXBAR is calling B.S. on the annual bid for self-reinvention with a “B.S. Blocker” campaign that highlights its belief in being real and embracing simplicity. The protein bar brand has been roaming New York City in a truck that can be summoned by text message and then pulls up to cover toxic ads. |
|
|
|
| Ring threw a block party at CES and brought one of the coolest larger-than-life installations to the convention center this year. The “world’s largest doorbell photo booth” in the shape of a Ring device snapped three photos and issued a printout and instant download link. It was a hit among attendees... Read more. |
|
|
|
“Proto (hologram technology) can attack social isolation, because imagine you could call your family member and have this in your home. We can use this technology in the booth and tailor content to every show to deliver a different and compelling message.”
–Amelia Hay, VP-Startup Programming and Investments, AARP |
|
|
Partner Content
|
Join your fellow creators of the brand experience at the Experiential Marketing Summit, April 14-16, 2025, at MGM Grand, Las Vegas—the only annual conference dedicated to experiential marketing. The complete agenda will be announced in early January, but don’t miss your chance to register now at the best rates of the year. Prices increase on February 9. Lock in your Early-Bird savings today.
|
|
|
|
