| Cowboy Core fashion is on the rise, and the Western aesthetic resurgence can partly be attributed to Beyoncé’s much-anticipated “Cowboy Carter” album, which dropped last Friday. On the sports side, cowboy culture is drawing brands into professional bull riding, with Yeti, Monster Energy and Michelob ULTRA signing on as sponsors. |
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| BÉIS founder Shay Mitchell welcomed fans to the luggage brand’s car wash-inspired activation in L.A., which featured several stations to clean scuffed-up suitcases and bags, a gift shop and photo ops. Read more. |
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“The partnership with Architectural Digest was really important because that’s where the reach is coming from. Of course, we’re going to get the earned coverage, but by partnering with them, leaning on their design chops to help inform the design of these things, we’re not only trying to reach new audiences, we’re reaching a more premium audience.”
–Stephen Kill, Marketing Director, Nespresso USA |
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EMS is just around the corner! Don’t miss the Experiential Marketing Summit, coming up April 24-26 at the MGM Grand Las Vegas. From exploring the Hall of Ideas to listening in on expert keynotes, you’ll gain inspiration, insights and ideas from movers and shakers across the industry. Learn more.
Join us at the EMS Executive Forum pre-conference on April 24. Hosted by InVision Communications, the peer-to-peer seminar is exclusively for senior brand-side marketers, designed to accelerate the way corporate event and trade show teams approach, develop and execute brand experiences. Register now. |
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