| April showers bring May flowers, and Ibotta is making it rain with cloud-themed interactive installations in NYC, Chicago and Denver. The cashback rewards app is inviting consumers to walk through for a chance to literally be showered in cash at random times throughout the day. Get all the details in The Brief. |
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| EV enthusiasts flocked to the Tesla Cybertruck on display at Electrify Expo in Orlando. Still a rarity on the road, the stainless-steel pickup drew the festival's longest line of attendees excited to sit in the driver's seat... Read more. |
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“A lot of what we’ve been thinking about from a strategic standpoint is ensuring that broader groups know that the history, the knowledge, the intellectual property that Morgan Stanley has is accessible to all. We wanted that to be the same experience at The Players.”
–Alice Milligan, CMO, Morgan Stanley |
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Announcing the 2024 Ex Awards Finalists! The awards honor the best experiential and event marketing campaigns of the year, produced by the most innovative brands and agencies across the industry. Check out the finalists across 24 categories. The winners will be announced at the 22nd annual Ex Awards Gala, presented by Project, on April 24 at the MGM Grand Las Vegas during the Experiential Marketing Summit.
Join us at the EMS Executive Forum pre-conference on April 24. Hosted by InVision Communications, the peer-to-peer seminar is exclusively for senior brand-side marketers, designed to accelerate the way corporate event and trade show teams approach, develop and execute brand experiences. Register now. |
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