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Progressive Revs Up Art Connection at Motorcycle Shows Progressive Insurance, title sponsor of the Progressive International Motorcycle Shows, where the latest street bikes, dirt bikes, sport bikes, cruisers and more are unveiled, this year added live music from the School of Rock and other new experiences to its… MORE |
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Snuggle Bear Presides Over Valentine’s Day in Times SquareSnuggle, Sun Products’ fabric softener and dryer sheets brand, softened cold New Yorker hearts on Friday, Feb. 14, as official sponsor of the Times Square Arts sixth-annual Valentine’s Day Heart Design, a public art installation. At the, ahem, heart of… MORE |
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Expert Perspectives: Mixing it up for the FOMO GenerationThey say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that… MORE |
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Sneak Peek: Verizon's Reimagined Retail ExperienceVerizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We'll take you inside the brand's reimagined store design strategy in our February/March issue. For… MORE |
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The 2014 Ex Awards Calling the year’s best campaigns The world’s largest recognition program for event marketing is now accepting entries in the 12th annual Ex Awards, honoring excellence in outstanding event and experiential programs. For all the details, check out ex-awards.com. MORE |
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