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| 09.09.21 |
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After two virtual seasons, New York Fashion Week is taking place IRL this week, accompanied by a range of sponsorship activations. Get in the mood to vogue with a look at six ways brand strutted their stuff in 2019.
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Teatime on the River: Bravo's Fan Event Brews Exclusivity
The stars of “The Real Housewives of the Potomac” are famous for sipping—and spilling—tea on-screen, so Bravo hosted an elegant tea party for superfans on the Potomac River. The key to the network's success was providing the air of exclusivity its fans crave… Read more. |
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How Ally Uses Gamification to Make Finance Approachable
It’s no picnic getting people to think about finance, so Ally Financial has been leaning into gamification tactics to help bolster financial literacy among younger consumers. The brand’s CMO talks Minecraft, economic mobility and gamifying a topic she admits isn't "the sexiest”… Read more. |
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Partner Content
ProCast – A Podcast Presented by Proscenium Events
Each month we take a bite sized look at how to make corporate conferences and shows even more effective and impactful. This month, we talk about the do's and don’ts of writing and presenting a great speech. Click here to listen. |
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Gamer Plan: How Lexus Levels-up Consumer Engagement
To engage a demo it sees as the next generation of car buyers, Lexus is working with platforms like Twitch to tap into the power of the gaming community. The brand offers insights on digital engagement and being “authentic to the passion points of the target customer”… Read more. |
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Six Brand Ambassador Types You Should Be Familiar With
Brand ambassadors are arguably more important than ever these days, but what differentiates a sampler from a promo model? We spoke with three experts in the space about what today’s essential staffer roles encompass, and how to keep BAs safe in uncertain times… Read more. |
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ICYMI: HBO Max Open up the Doors to Dominican Culture
If authenticity is the name of the game, HBO Max is certainly on the scoreboard. The brand’s week-long House of Bachata pop-up immersed New Yorkers in the genre’s history and Dominican culture at large with daily programming, detailed vignettes and film screenings… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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