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09.28.17

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Kait Shea

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An Access Intelligence Publication

CLIF Bar Taps Into Cause Marketing at Pitchfork
Armed with an analog strategy and an eco-friendly approach, CLIF Bar activated its sponsorship of the Pitchfork Music Festival with a temporary tattoo engagement that directly benefited a nonprofit dedicated to preserving the Great Lakes. When attendees weren't getting inked, they could color postcards designed by local artists, take photos near a custom-built cassette tape installation or kick back in the hammock lounge. Find out how the strategy made dwell time soar. MORE

Fashion Fanatics Get Their 15 Minutes Lexus transformed New York Fashion Week into an inclusive occasion for fashionistas with the Set in Motion magazine photo shoot experience. MORE

Bumble Lets the Catfish Out of the Bag A tongue-in-cheek play on the concept of catfishing helped the dating app showcase its new tech via "The Great Catch" food truck experience. MORE

Brands Flood the USTA's 'Mini' US Open The USTA turned New York City's seaport district into a kid-friendly version of its flagship event, and brands couldn't get enough of the action.MORE

Pop-ups: All That Glitters is Retail Gold Fashion fans of the 90s, rejoice: Limited Too brought its kids apparel and sparkly accessories back to the retail scene with a mobile pop-up shop. MORE