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| 08.10.23 |
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As the FIFA Women’s World Cup heads into the quarter-finals, check out three key insights from brands on navigating the world of women’s sports sponsorship and its unique fandoms.
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Comic-Con 2023: Brands Get Spooky, Playful and Nostalgic
While big names and brands were missing from San Diego Comic-Con’s slate of panels and activations, the convention moved forward, welcoming thousands of superfans in their best cosplay. See how brands, from Hulu to FX to NBC, offered up content-rich activations… Read more. |
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Zero-waste Dining, Circular Practices, Emissions Tracking
As interest in producing sustainable events continues to grow, we’ve rounded up news from hotels, convention centers, arenas and stadiums to highlight the green initiatives they’re adopting, including zero-waste dining programs and tracking greenhouse gas emissions… Read more. |
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Enter the 2023 Chief Marketer PRO Awards
The PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing, is open to marketers, agencies, suppliers and manufacturers involved in campaigns leveraging promotion marketing. Enter today! |
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Cannes Lions 2023: Creative Experiential Tactics We Loved
From powerhouse brand collabs to a metaverse beach to product drops, we explore some of the most intriguing experiential touchpoints from this year’s festival. Celebrating creativity, attendees enjoyed a Pinterest pop-up, TikTok merch and personalized Sprite cans at Cannes… Read more. |
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Wimbledon and Sponsors Cross the Pond to Engage Fans
As part of a larger shift to modernize and grow its audience, All England Lawn Tennis Club for a second year brought The Championships matches and brand partners to consumers across the Atlantic, recreating The Hill, the most iconic fan experience at Wimbledon… Read more. |
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How Figma’s Config Conference Grew 750% in Five Years
Web-based design platform Figma has found success in not only supporting its community of users (product designers, builders and marketers) but letting them take the reins of its user conference, Config, through agenda planning and creative contributions… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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