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07.03.19

B-TO-C EVENTS

EVENT TECHNOLOGY

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An Access Intelligence Publication

Summertime and the Living is Easy with L.L. Bean
If there's one downside to summer it's that it escapes us too quickly. With that pain point in mind, L.L. Bean is activating its 'S'more out of Summer' campaign to help consumers enjoy the outdoors and get more out of the season. The program entails pop-up campsites in cities across the U.S., activations at community events, a sweepstakes, outdoor discovery programs and a tie-in with the National Parks Foundation. MORE

Loud and Proud: Stoli's Cocktail Classic What began as a man with a 'bar and a dream' has become a vibrant, 14-city bartending competition that celebrates the LGBTQ community.MORE

'Letters to Boys' on Toxic Masculinity Gillette and Fatherly partnered on a pop-up gallery experience that explored gender norms and the challenges of modern-day fatherhood.MORE

High-Wire Stunts: Learning the Ropes Nik Wallenda's tightrope walk across Times Square is a master class in how to produce a killer stunt without getting tangled up in the logistics. MORE

A New Lens for Healthcare Experiences Healthcare product launches aren't typically worth mentioning, but Johnson & Johnson Vision's Light Symposium events changed the game. MORE