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| 07.28.22 |
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Have you checked out the BeReal app? The "anti-Instagram" social platform has stolen Gen Z's heart, recently soaring to the top of Apple's App Store charts. Of course, brands won't be far to follow, so here's a quick overview of how it works.
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Feels Like Home: Brands Tap Into a Cozy New Design Trend
The connection many consumers have with their homes has changed since the onset of the pandemic, and that evolution has given way to a “homey” experience design trend that’s seeing brands lean on relaxing environments and activities to lure attendees back to live… Read more. |
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Paramount Aims to Live Long & Prosper with a Trekkie Tour
To cement itself as the home of “Star Trek” content, Paramount+ is activating a Summer of Sweet Revenge campaign that includes dishing out “Wrath of P’Khan” ice cream treats from a branded truck, nationwide screening events, a content hub and strategic partnerships… Read more. |
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PARTNER CONTENT
Turn your event this summer into a sought-after stunner. Let Britten Inc. and its single-source simplicity turn your brand activation into relaxation with these 5 popular products. |
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Tiny Houses and Tourneys: It's All Good in the Gamerhood
Insurance isn’t the sexiest topic, particularly for millennials and Gen Z. So State Farm in June launched the “Gamerhood Challenge,” a series of livestreamed battles during which renowned gamers encountered physical obstacles within the tiny homes they were competing from… Read more. |
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Brands are Scooping up Engagement with Ice Cream Trucks
Sweet and simple, ice cream truck tours have been hitting the streets this summer as brands seek straightforward ways to connect with a range of consumer types. To see the trend in action, check out eight programs that are delivering cool, delicious treats and measurable impact… Read more. |
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ICYMI: Full Analysis of the Year's Top Experiential Programs
Somehow, we’re halfway through 2022. And the second half of the year is comin' in hot. To get your creative juices flowing, check out our full Ex Awards coverage detailing the 90 campaigns featured in the 2022 recognition program—and steal ideas for your next event… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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