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Experiential

07.19.18

B-TO-B EVENTS
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EVENT TECHNOLOGY
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Kait Shea

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Jeff Fortmann
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An Access Intelligence Publication

Uber's Plans for Taking 'On-Demand' to the Skies 
Year two of the Uber Elevate Summit centered on one bold question: "Why can't we fly around the city?" The brand leveraged the two-day event to relay its plans for urban aviation and establish connections across related industries—all in an effort to make flying cars a reality in the next five years. From highlighting partners' progress to enabling media access, seven strategies that helped the event take off.MORE
 
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'Hey Google—Let's Play Some Mini Golf' 
The Home Mini was recently brought to life by a voice-activated mini golf experience that replicated the brand's robust smart home ecosystem. MORE
Coach Pop-up Taps Into Counter-Culture 
The brand worked with set designer Simon Costin to create a surreal, carnival-themed experience aimed at inducing and inspiring self-expression.MORE
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Making Waves With On-Site Broadcasts 
Brands like Dell are proving that content is still king with comprehensive event broadcast strategies that optimize viewership and drive engagement. MORE
Q&A: 'Gaming Events are Very Technical' 
Corbin W. Bourne, senior events producer at EA, offers insights on diversity in esports, influencer strategies, sponsorship and engagement.MORE
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