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| 06.03.21 |
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It's officially Pride Month and plenty of LGBTQ-focused marketing programs are already underway. But some brands are still missing the mark. Move past the rainbows and glitter with these insights on getting Pride campaigns right.
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Tequila Don Julio Gives Cinco de Mayo a Modern Makeover
Equipped with its own form of digital currency and an ATM—that’s Automated Tequila Machine—the spirits brand delivered a meaningful Cinco de Mayo campaign that encouraged consumers to have a drink at local bars and restaurants to make up for lost business… Read more. |
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Q&A: Clear Gets Real About its Experiential Leap of Faith
In a candid Q&A, Laura Brounstein, vp-content and storytelling at Clear, discusses the secure identity platform’s in-person reunion event at MetLife Stadium, from creating touchpoints that felt meaningful in the new era to planning ahead to the pure joy of hearing live music again… Read more. |
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Live, virtual or hybrid events…we make unforgettable moments. Whether an immersive pop-up, PR stunt, mobile tour or virtual experience, our XM-focused brand engagements are sure to connect your brands to consumers’ hands, hearts and minds. Click here to learn more |
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Photo Tour Worth a Thousand Words: HBO's Influencer Kit
The unboxing phenomenon has gone mainstream but HBO’s latest influencer kit for its hit fantasy series “The Nevers” took the concept to a whole new level. From secret compartments to Easter eggs to Victorian-era trinkets, this is one mail kit you've got to see to believe… Read more. |
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ICYMI: Freeform Trades the Ballroom for 80 Hotel Balconies
What could have been a glitzy indoor premiere event for “Cruel Summer” was swapped for a COVID-friendly, '90s-themed experience held across balconies at the Beverly Hilton. Here's how Freeform delivered a screening event that balanced safety and celebrity sheen... Read more. |
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Event Watch: All of the Experiences Taking Place in Person
Let’s be honest: It’s not easy keeping track of which events are going virtual and which ones are returning to in-person and hybrid formats. But worry not—we’ve got a regularly updated ticker on all the key conferences and events taking place in the flesh this year and into 2022... Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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