Sperry Targets Adventure-Seeking Millennials 
Sperry is on a mission—to refashion itself from a yuppie boat shoe associated with the yachting set into a lifestyle brand more relevant to Millennials, and it is calling on these consumers to help them do it. "The idea is to inspire people to create their own odysseys, which can be as small as wearing something you may not normally wear, pushing yourself outside of your comfort zone or trying a new restaurant down the street," says Karen Pitts, vp-marketing at Sperry. MORE