Esquire Brands Team Up on a Stylish Pop-Up What's the recipe for a successful style event for guys? Bump the music, throw in some good tequila and assemble a killer collection of emerging menswear designers. And don't forget the shoes, or the shoeshines. It's how Esquire and Esquire Network, and their advertisers, targeted readers and viewers with SHARP: The Man Event.MORE
The Formula Behind Drinking Beer Why Anheuser-Busch, despite its 180-year-old legacy, is constantly inventing and refreshing experiential campaign strategies. MORE
Mondelēz Sets its Sights on Soccer Partnering with U.S. Soccer as "official snacks," the brand and its cookies, crackers and gum are amping-up soccer fans ahead of Brazil. MORE
Guerrilla Marketing at 30,000 Feet Luxury hotelier The Cosmopolitan of Las Vegas is rising above Sin City's cluttered marketing landscape with help from United Airlines. MORE
Recognition Events that Stand Out How Prudential Real Estate and new owner Berkshire Hathaway's National Sales Convention achieved its highest rating since 2007. MORE