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| 05.04.23 |
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This Cinco de Mayo, Don Julio's ATM—Automated Tequila Machine—will be dispensing branded "Cincos" to support local NYC bars and restaurants. Here's how the digital currency program got its start as a pandemic-era lifeline for hospitality workers.
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Why Brands Like Southwest Are All-in on Employee Events
Between remote work and a fluid marketplace, keeping employees engaged and invested is paramount. So we spoke to three brand execs about harnessing the power of internal events to attract and retain top talent, bolster corporate culture and deliver emotional ROI… Read more. |
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Postmates 'Delivers' with Gourmet Bites at Coachella 2023
Food delivery service Postmates rolled into Coachella’s VIP zone with a garden-inspired footprint and three key restaurant partners serving up a curated selection of bites for purchase. The activation also included an upscale lounge area, a hydration station and a “donut tree”… Read more. |
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State of Networking: Comms Experts Weigh in on a New Era
From easing back into one-on-one connections, to mastering small talk, to recognizing the nuances of interacting with extroverts vs introverts, three communications experts offer their insights on best practices for impactful networking, both in person and online, in today’s climate… Read more. |
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Coke Makes a Portfolio Play with Final Four Sponsorships
With new recipes for Coke Zero Sugar and Powerade to promote, Coca-Cola leveraged its sponsorship of the NCAA Men’s and Women’s Final Four tournaments to shine a spotlight on its product portfolio. And that made sampling the name of the game across both events… Read more. |
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Lounging Around: SXSW Brands Invite Fans to Stay Awhile
Hoofing it at SXSW is an exhausting endeavor, and a key pain point that event sponsors actively aimed to alleviate at this year’s show. In our roundup of branded lounge spaces, we bypassed the glorified charging stations and set our sights on those built for engagement… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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