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| 05.20.21 |
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The reverse activation trend continues as Little Caesars and Pepsi prepare to build the "ultimate hockey hangout" inside one lucky fan's home. The strategy has been popular among sports sponsors, including Corona, in the absence of packed stadiums.
Talk about having a game plan.
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Unboxing Engagement: How HBO's Influencer Kit Delivered
Mail kits have been a popular engagement tactic during the pandemic, but not all kits are created equal. To promote its fantasy series “The Nevers,” HBO sent influencers and superfans a “Compendium of Curiosities” that offered a next-gen, escape room-style unboxing experience… Read more. |
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A Retail Revival? Stores with Doors Lean Into Experiential
Brick-and-mortar retailers were hammered hard by the pandemic, but as consumers increasingly return to in-person shopping, brands are using experiential tactics to draw them in, and entice them to stay awhile. We explore experience-based strategies from 7-Eleven to Saks… Read more. |
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| Pro Awards: The 2021 PRO Awards are still open! There are 46 categories available for submission. Entries can be made into more than one category. Pre- and post-pandemic 2020 campaigns are eligible in all categories except those explicitly recognizing post-pandemic strategies and campaigns. |
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High-Tech Tools to Budget for as In-Person Events Resume
From touchless solutions to sanitization systems, event marketers have plenty of items to add to their technology toolbelts these days. Indeed, as hybrid and in-person events make a comeback, there’s a fresh slate of options to consider and budget for. We review nine of them… Read more. |
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Event Watch: All of the Experiences Taking Place in Person
Let’s be honest: It’s not easy keeping track of which events are going virtual and which ones are returning to in-person and hybrid formats. But worry not—we’ve got a regularly updated ticker on all the key conferences and events taking place in the flesh this year and into 2022... Read more. |
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Spacing Out: Experience Design Tips for the COVID-19 Era
The industry has been reshaping event spaces in order to accommodate social distancing, leaving event marketers to alter attendees’ social behavior through the creative use of design elements. Three experts weigh in with experience design tips for safer indoor events… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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