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How Palm Springs Staged the Ultimate Ice Breaker
To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill." Two ice molds with prizes frozen into them were dropped in Manhattan, one in Flatiron Plaza and one in Washington Square Park on Jan. 7, offering New Yorkers the chance to win airfare and accomodations to the desert oasis. MORE
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 Engagement at the Local Level
U.S. Cellular returned for an eighth year as an Oregon Winterfest sponsor, activating a Music Chalet and "Snow-Motion" video booth. MORE |
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