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| 03.05.20 |
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The coronavirus. It’s on everyone’s mind as conference cancellations pour in, travel bans ensue and the industry holds its collective breath. Meanwhile, 38 percent of Americans won’t buy Corona beer because of the outbreak. What a time to be alive.
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How the Event Industry is Responding to the Coronavirus
The coronavirus (Covid-19) is shutting down conferences across the globe at lightning speed. Our daily news ticker keeps you up to date on the latest event cancellations, postponements, virtual shows and brand strategies resulting from the unprecedented outbreak… Read more. |
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Amex Gets Down to Business at NBA-All Star in Chicago
Long-time NBA partner American Express leveraged NBA All-Star Weekend to connect with its array of business partners at a three-day dining pop-up. The speakeasy-style experience featured Q&As with cultural icons and a rotating menu curated by local chefs... Read more. |
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Top 10 Trends To Tranform Events in 2020
Each year, EA surveys professionals, experts and top case studies to identify the biggest — and most effective — trends for the year ahead. Read this report to learn data-driven insights about the latest innovations in B2B and B2C experiential marketing.
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A Tampon Brand Owned the D.C. Women’s March. Period.
Feminine care brand Cora delivered a sponsorship activation designed to empower Women's Marchers with an unapologetic political stance, a luxury bathroom experience and a sign-making station. Our favorite sign: “This March is perfectly timed with my menstrual rage...” Read more.
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'Cruise' Through This Museum- Style Vehicle Launch Event
It’s not often you see artistic installations at vehicle launches, but Cruise flipped the script for the unveiling of its autonomous Origin vehicle. Three vignettes visually represented major issues with traditional transportation: dangerous roads, polluted cities and time wasted driving… Read more.
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Why You Need a Gender-Specific Strategy for B-to-B Expos
Research shows that an attendee’s journey through a b-to-b show often varies based on their gender. Whereas more women attend events for inspiration, education and experience, men are more focused on supplier prospecting, networking and experiencing new technology… Read more.
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Account Executive, achung@accessintel.com |
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