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Experiential

02.28.19

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

MARKETING RESOURCE DIRECTORY

Editor
Kait Shea

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Jeff Fortmann

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An Access Intelligence Publication

Sampling: High West Redefines the Booze Cruise
Like many spirits brands, High West whiskey is leaning on its heritage to fuel engagement along its first-ever multi-city mobile tour, the High West Whiskey Run. Harkening back to its Utah roots, the brand is celebrating the 150th anniversary of the completion of the U.S.'s first transcontinental railroad at Utah's Promontory Point with—what else—a train car that serves as a mobile saloon. Inside the educational sampling tour. MORE

All-Star Sponsors Shoot for Relevancy The NBA is known for melding athletics with lifestyle elements like music and fashion. Here's how All-Star sponsors used that fusion to engage fans. MORE

Summit Ideas Fest: Waste Not, Want Not Summit reimagined the culinary program at its invite-only festival with an emphasis on sustainability, food sourcing and even anti-waste cocktails. MORE

Wait—Is That God on my Morning Toast? TBS drove tune-in for "Miracle Workers" by burning the likeness of the show's main character, God, onto slices of toast at brunch hotspots in NYC. MORE

Meet This 'Quirky, Brave and Fun' Brand Payment brand Klarna immersed retailers in its playful character with an event offering floating dessert, a furry photo op and beyond. MORE