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| 02.23.23 |
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The hype around AI is sky-high, so it's no surprise brands are experimenting with the tech, especially when it comes to crafting personalized experiences. The latest? The Patrón Dream Margarita generator, an AI art tool released on National Margarita Day (Feb. 22) that yields bespoke images based on users' responses to three prompts.
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EVs, Autonomy Experiences Dominate Auto Booths at CES
CES has turned into a veritable auto show of its own, with nearly 300 automotive exhibitors revving up this year’s event by transforming the west hall of the convention center—and ample space outside of it—into a hotbed of experiential activity, with tech at center stage… Read more. |
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Why Allstate Says it's 'Synonymous' with College Football
The insurance brand calls its longstanding involvement in college football a “national business-driving activation program.” That includes serving as title sponsor of the College Football Playoff National Championship, which this year entailed a mix of networking and fan engagement… Read more. |
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Safe Spaces for the Sober-curious: 5 Strategies to Explore
The booming sober-curious movement has some brands rethinking the way they build their live experiences, with a focus on carving out space for those exploring a non-alcoholic, or more balanced, lifestyle. Check out strategies from companies like Bumble and Kin Euphorics… Read more. |
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How Collabs Help Fuel FaZe Clan's Buzzy Live Experiences
On the most recent episode of EM’s Event Peeps podcast, esports and entertainment brand FaZe Clan and experiential agency GDX Studios discuss building a superfan base, the key ingredients of an authentic influencer experience and best practices for partnerships… Read more. |
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Don't Let Winter Weather Freeze Experiential Programming
Feel like the cold weather is cramping your activation style? It doesn’t have to be a pain point. We've got five hot tips for making the most of the great outdoors this winter, from simple ideas like Jeep’s warm, branded snacks to complex concepts like Under Armour’s “ice gym”… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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