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12.19.19

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

MARKETING RESOURCE DIRECTORY

Editor
Kait Shea

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Alex Chung

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An Access Intelligence Publication

15 Holiday Activations That 'Sleighed' All the Way
Creative brands find ways to warm up the holiday season with festive activations, often supplemented by philanthropic efforts, and this year we encountered 15 of them that absolutely sleighed. From a perfume-infused skating-rink to the Ugly Christmas Sweater Hall of Fame to eight "marvelous" nights of culinary demos, brands wrapped this season in shareable, heartfelt moments. See how they jingled all the way. MORE

Yep, There's a Fan Convention for That Fan conventions date back to the 1930s, but a new crop of targeted events is building communities around taboo topics and guilty pleasures. MORE

Reebok's Interstellar ComplexCon Booth Reebok rocketed into ComplexCon with an exclusive capsule collection and a futuristic booth experience that transported attendees to the moon.MORE

Are Your Event Safety Plans up to Snuff? Active shooter incidents have spurred new safety protocols. We go backstage with three agencies to explore the technology behind their efforts. MORE

Audi Turns an Auto Launch into a Circus To introduce its new compact SUV, Audi Russia scrapped the traditional launch event strategy and delivered an immersive three-act circus. MORE