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11.09.17

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An Access Intelligence Publication

Festivals: State Farm Rocks a Charitable Message 
Bringing its 'Here to Help Life Go Right' tagline to life at festivals across the country this year, State Farm is urging music fans to make a difference in their communities through its Neighborhood of Good platform. In addition to offering festivalgoers 'helpful' premiums like shampoo and locker storage, the brand is providing opportunities for on-site 'micro-volunteer' activities that allow consumers to give back to the community in under five minutes. Why music fans are tuning in. MORE
 

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The 'Next Big Thing' in Brick and Mortar
Marie Claire and Mastercard teamed up to give consumers a glimpse at the future of retail with the tech-fueled Next Big Thing concept shop. MORE

Taste of Home's Recipe for Digital Events 
The magazine is leveraging a sponsored Facebook Live content series to connect with digital fans and give its advertising partners a boost.MORE
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LG's Pop-up Reinvents 'Netflix and Chill' 
The brand's pop-up Cinema House places consumers in an immersive, 360-degree viewing experience that promotes its OLED TVs. MORE

illy on Sampling: 'Tasting it is Believing it' 
Attendees of the New York City Wine & Food Festival got the chance to interact with illy coffee farmers and taste nine 'best of the best' brews. MORE
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