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10.25.18

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An Access Intelligence Publication

The Fan Behind the Mask: Inside Comic-Con 2018 
We let our geek flag fly at this year's Comic-Con International: San Diego, an event that has become the ultimate platform for pop culture fandom. Traditional seminars abounded, but it was the free brand activations taking place outside the convention center, from terrifying escape rooms to augmented reality art galleries, that had consumers lining up for hours. Summon your X-ray vision and check out our full field report. MORE
 
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Uber Thinks Globally, Rocks Out Locally 
The rideshare brand executed a localized festival strategy, including tapping its Austin drivers to perform original tunes at Austin City Limits. MORE
The Home That Literally Runs on Dunkin' 
Dunkin' leveraged the tiny house trend with a stylish sustainable home that runs on biofuel extracted from 65,000 pounds of its used coffee grounds. MORE
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Sci-Fi Fans Enter the Mind of a 'Maniac' 
Netflix took fans on a mind-bending journey into the surreal world of its new series with 3D projections, actors and a replica pharmaceutical lab. MORE
Pop-ups: Consumers Unzip Their Genes 
Genetics company 23andMe's pop-up DNA 'home' offered a room-by-room education on the link between one's health and genetic makeup.MORE
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